Fieldnotes by Field Trip
The operating system behind creator-led growth.
Field notes from the people who run the accounts. Practical lessons on creative, creators and paid media, drawn from the work behind the campaigns.
From a team that has worked with
Sessions
Practical, live, freeFree live workshops
Creator-led strategy for high-compliance brands.
Build creator ads that earn attention and clear compliance. Two practical workshops on vetting creators, shaping claims and turning approved concepts into paid media.
Meet your hosts
Mirella Crespi
CGO, Fieldtrip
David Morneau
CEO, Fieldtrip
Mustafa M. Ali
Head of Paid Media, Fieldtrip
October 22, 2026 · 8:00 am PT · 60 minutes
The archive
Every note. Every session.
Creator ads for finance brands
Vetting, scripting and producing creator ads where every word needs to clear compliance.
Creator ads for health brands
Claims, implied outcomes, and where platform and regulator lines diverge.
Influencer & partnership ads as a performance channel
The complete creators are media sessions.02 replay, plus its practical resources.
Inside a system that ships 3,000+ ads a month
The Growth Creative Operating System session with Mirella Crespi: micro-personas, the concept matrix and the creator flywheel.
How to run creators like paid media
The playbook for casting, briefing, testing and measuring creator-led ads.
Creator open brief
A practical open brief built to give creator ideas room without losing the test.
The next fieldnote