how to run creators like paid media

Learn how to run influencer and partnership ads as a real performance channel from the brand that scaled on creators, the agency that runs the media, the platform that rewards it, and the creators themselves.

DOORS OPEN IN

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124 performance marketers registered

WHY ATTEND

leave with a playbook, not notes.

you run paid social and keep hearing “do more creator.”

get the actual system to run creators for cpa, not vanity reach.

your creator spend has no clear p&l.

see how top teams model deals, whitelisting, and usage rights as line items.

your influencer agency and your media agency have never spoken

see how the channel works when influencer and paid finally sit together.

FOUR SIDES · ONE ROOM

every side of the table in one room.

Most events give you one angle. This one puts all four in the same room.

the brand

what actually worked, and what they look for in a creator. the spend curve, not the highlight reel.

the agency

the playbook, live. how creators fit the media mix, the account structure, and the creator p&l.

the platform

how the traffic sources actually reward creator content, and the setup most brands get wrong.

the creators

their side of the brief. what makes them say yes, what makes the work perform, and the brief template.

the running order.

2 hrs · all times pt · live q&a throughout

every angle of the creator channel, from the people who actually run it.
no theory, no panels for the sake of panels.

THE BRAND’S POV

how we scaled to 8 figures with creators

the real spend curve behind an 8-figure creator program, what we doubled down on, what we killed, and the exact traits we screen for before a single creator gets a dollar. the numbers no case study will show you.

THE AGENCY’S POV · LIVE TEARDOWN

the creator-as-media blueprint

a live teardown inside a real ad manager: account structures, creative testing frameworks, whitelisting, usage rights and the cast, empower, amplify, measure loop. the entire operating system, screen-shared, that you can copy and run on monday morning.

David Morneau

ceo, fieldtrip

Mirella Crespi

cgo, fieldtrip

Mustafa M. Ali

head of paid media, fieldtrip

THE PLATFORM’S POV

straight from the source

the real ways to partner with creators (sponsored, spark ads, whitelisting vs brand collabs), how to wire in affiliate tracking, what the algorithm rewards, and why partnership ads lift your whole account. the performance lens the platforms wish more brands used.

THE CREATOR’S POV

the brief from the other side

what actually makes a top creator say yes, and then go hard instead of doing the contractual minimum. the deal terms, the creative freedom, and the briefs that turn a paid post into your best-performing ad of the quarter.

live q&a

all four voices, unscripted, answering your burning questions