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with mirella crespi, founder of creative milkshake · recorded jan 2026The best brands aren't making better ads, they're building a machine that ships thousands of them without sacrificing quality. In this session Mirella Crespi breaks down the Growth Creative OS: the exact system behind 3,000+ ads a month, from research to production to amplification.
You'll see why the Andromeda algorithm shift killed the "single winner" era, how to mine micro-personas from real customer language, and how one concept becomes 108 creatives through the concept matrix, then how AI, creators and data compound it all into a learning engine.
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The scale blueprint: dozens to thousands of ads without burning out the team
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True diversity: genuine variation the algorithm rewards, not slight tweaks
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The flywheel: how AI, creators and data compound into one system
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Why silos fail: why creative-only and media-only approaches are losing
Mirella Crespi
founder, creative milkshake
Founded Creative Milkshake, a leading creative strategy and production studio for paid social. Head of Faculty at Ad Creative Academy. Builds growth-creative systems for high-growth brands.
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