how to run creators like paid media.
The full sessions.02 replay — brand, agency, platform and creator on running influencer ads as a performance channel. Watch it end to end, then grab the resources below.
four sides of the table, one playbook.
The thesis was simple and got proven from every angle: creators aren't a line item anymore, they're the media. The session walked the full loop, from the brand that scaled on creators, to the agency that runs the media, the platform that rewards it, and the creator who makes it work.
The throughline: stop treating creators as a tactic. Run them like paid media, with structure, diversity of creative, and measurement, and they compound.
- 01
Treat them like a performance channel: cast, empower, amplify and measure.
- 02
Account structure matters: cast, whitelist and scale creator content like you would ad variants.
- 03
Creative diversity wins. Genuine variation the algorithm rewards, not slight tweaks.
- 04
Measurement closes the loop. Track creator-led creative against your real performance targets.
the playbook, unpacked.
Three things to take straight into your next sprint. All three are yours now.
Creator open brief template
The exact brief format we use to cast creators and brief them for performance creative. Copy it into your workspace and run it.
Meta ad account structure map
How we structure creator-led ad accounts — the campaign, audience and creative grouping that turns creator content into a managed channel.
Slides, notes & Q&A
Every slide from the session, the full notes from all four sides, and the live Q&A — transcribed and organized so you can search them.
Want a creator-led growth system like this for your brand?
You just watched the playbook. Fieldtrip builds and runs it end to end, the account structure, the creative engine, the casting and whitelisting, and the measurement. Book a call and we'll map it to your numbers.