The archive
Every note. Every session.
Workshops, replays and working resources from the people who run the accounts.
7 entries · upcoming first
Creator ads for finance brands
Vetting, scripting and producing creator ads where every word needs to clear compliance.
Creator ads for health brands
Claims, implied outcomes, and where platform and regulator lines diverge.
Influencer & partnership ads as a performance channel
The complete creators are media sessions.02 replay, plus its practical resources.
Inside a system that ships 3,000+ ads a month
The Growth Creative Operating System session with Mirella Crespi: micro-personas, the concept matrix and the creator flywheel.
How to run creators like paid media
The playbook for casting, briefing, testing and measuring creator-led ads.
Creator open brief
A practical open brief built to give creator ideas room without losing the test.
Meta ad account structure map
A working structure for turning creator concepts into readable paid-media tests.
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