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How to run creators like paid media

A practical playbook for casting, briefing, testing and measuring creator-led ads. Built for paid social and creative teams.

Preview of the Creators as Media playbook

What you get

pages

76 pages

The complete webinar deck

perspectives

4 POVs

Brand · Agency · Platform · Creator

operating system

1 system

Cast · Empower · Amplify · Measure

A look inside the playbook
Creative research, strategy, casting and production overview
creative research, strategy, casting and production
Creator ad account structure and performance reporting
How to structure ad accounts, report and analyze creator performance

Use it to make your next decision.

One operating system for creator-led performance.
Four steps, and every loop feeds the next brief.

1

Cast with intent

Match creators to micro-personas, formats and performance signals.

2

Brief with clarity

Set the goal, the guardrails and the space for a creator to deliver.

3

Test with structure

Connect creative, ad accounts and decisions about what to scale.

4

Close the loop

Feed results back into the next brief and the next casting call.

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